A native of Fairfield, Sage the Gemini is prepping to bring his “West for the Winter Tour” to Northern California this month, with stops in Petaluma, Arcata and Sacramento. And for Sage, he sees this as a chance to makes this a big house party with him and all the hometown faithful.
“It’s amazing to be close to home,” Sage the Gemini said. “You always get the best reactions from people who know you. You kinda feel like Michael Jackson.”
While Sage is used to performing in front of his friends and family, he’s going to be bringing some new tunes to the stage. In December, he dropped the single, “Now and Later” from his upcoming sophomore album, “Bachelor Party”. In less than a full month, the single garnered over six million views; part of it was due to a unique marketing strategy that included a Snapchat filter for the song when it was released.
The tune, which he describes as one of his favorites, is an example of how Sage the Gemini has grown since his first album, “Remember Me”.
“Sometimes you gotta be catchy, and you gotta tend to people’s imaginations,” Sage said. “I’ve noticed that when you do that, it seems to get the job done. The Snapchat filter played a big part of it. When we released it to radio, it was just the right timing.”
While Sage the Gemini has been known for being one of the most unique artists out there due to his work ethic, he gives a lot of credit to his label, Atlantic Records, for giving him the creative freedom to pull off what he sees in his head.
“I’ve been working with this label since I was 18 years old,” Sage said. “We’re fully connected with the way they work, and they give me the space to do what I need to do. It’s like going into a classroom with the same friends from last year.”
Since his career took off in 2013 with the release of his first single, “Gas Pedal”, Sage the Gemini has become a nationwide success. And while he knows how to separate his stage persona from real life, he admits that it’s still something he is getting used to.
“I still don’t realize who I am sometimes,” Sage said. “I’ll be in Chuck E. Cheese attending a friend’s birthday party, and people will be like, ‘Oh my God’. I tell them, ‘I know, I’m too big to be in the ball pit’, and they’re like, ‘you’re Sage the Gemini’. It’s crazy.”
Coming back home for the “West for the Winter Tour” is special to him, especially the Sacramento stop, where he will be performing at Ace of Spades.
“Ace of Spades is my number one venue,” Sage said. “When I hear I’m performing there, I get excited. It always sells out, and they know every song. It’s like a hip hop ray of black waves.”
The “West for the Winter Tour” comes to town on September 23 at Ace of Spades.